Missed enquiries
Calls, forms and chats get lost when teams are on jobs, with clients or out of hours.
Applied AI operating group
Practical AI infrastructure for the SME economy.
Default Group builds products, services and platforms that help real businesses capture demand, respond faster, automate follow-up and grow without adding headcount.
Group thesis
Most SMEs do not need abstract AI strategy. They need useful systems that answer, qualify, book, chase and report.
We focus on the operational moments where small businesses quietly lose money: missed calls, slow replies, unchased quotes, weak review capture, fragmented tools and manual admin.
The problem
The real economy leaks demand every day.
Customers call while teams are busy, website enquiries wait overnight, quotes are forgotten, reviews are never requested and owners spend evenings doing admin. Default Group exists to close those gaps with practical AI systems.
Slow follow-up
Customers often book the business that responds first, not necessarily the best one.
Manual admin
Teams repeat the same chasing, routing, updating and reporting work every week.
Tool confusion
SMEs are told to “use AI” but rarely get the workflow design needed to make it work.
Who this is for
Clear paths for operators, partners and investors.
Default Group is designed around practical SME adoption: visible first wins, repeatable delivery and a portfolio that can support businesses from discovery through implementation.
SME operators
Business owners who want faster replies, more booked enquiries, better review capture and less manual follow-up.
AI and software vendors
Partners that need a credible route to implementation, onboarding and workflow adoption inside real service businesses.
Agencies and channel partners
Teams looking for practical delivery capability across websites, automation, AI agents and follow-up systems.
Strategic investors
People interested in applied AI infrastructure for the underserved SME economy, not another abstract AI wrapper.
Portfolio
One group. Four connected routes to market.
Each brand has a clear role: discovery, entry-level conversion, productised automation and bespoke implementation.
Services / implementation
Digital by Default
AI automation agency building workflow systems, AI agents, chatbots, voice AI and follow-up automation for service businesses.
digitalbydefault.co.uk →
Product / AI front desk
Dottie AI
An AI front desk and AI SDR for trades, clinics and local service businesses that turns enquiries into qualified, booked work.
dottie.cloud →
Starter offer / SMB growth
socialmedia.pm
Fast websites and lead automation for growing businesses, including review invites, missed-call text-back and quote follow-up.
socialmedia.pm →
Marketplace / discovery
digitalbydefault.ai
An AI app marketplace and practical guide helping businesses compare tools, understand use cases and find implementation support.
digitalbydefault.ai →
Built around real SME demand
Not abstract AI consultancy. Operating brands with specific jobs.
The portfolio covers the practical layers SMEs actually need: education, starter websites, lead capture, front-desk automation, workflow implementation and ongoing operational support.
Live operating brands
Digital by Default, Dottie AI, socialmedia.pm and digitalbydefault.ai each serve a defined role in the wider SME AI adoption journey.
UK SME focus
The group is built around service businesses where enquiries, calls, bookings, quotes and reviews directly affect revenue.
Practical delivery layer
The emphasis is implementation: clear triggers, owned workflows, human fallback and measurable commercial outcomes.
Operating model
A flywheel from discovery to deployment.
The group is designed so each asset strengthens the others: education creates demand, starter offers create trust, products scale repeatable workflows, and agency delivery handles complex needs.
Discover
Find the right AI use case
Marketplace content, calculators and guides help businesses understand where AI is commercially useful.
Start
Install the first growth system
Websites, lead capture and simple automations create a low-friction first win.
Productise
Turn repeatable work into software
Dottie packages the front-desk workflow into a focused product for busy service businesses.
Expand
Build the wider operating layer
Digital by Default handles broader systems, integrations, training and ongoing operational support.
GTM sanity check
The wedge is missed demand, not AI hype.
Default Group’s strongest go-to-market angle is simple: SMEs lose revenue when they fail to respond, follow up or operationalise demand quickly enough.
Initial focus
UK service businesses where enquiries, calls, quotes and bookings directly influence revenue.
- Trades and home services
- Clinics and appointment-led businesses
- Professional services with quote cycles
Entry offers
Start with narrow, measurable systems that are easy to understand and test.
- Missed revenue audit
- Review invite automation
- Missed-call text-back
- Quote follow-up automation
Commercial ladder
Move customers from practical first wins into recurring support, product adoption and deeper implementation.
- Website and automation packages
- Monthly maintenance
- Dottie subscription
- Bespoke workflow builds
Business value
More captured demand. Less manual follow-up.
Default Group helps businesses improve the moments between customer intent and completed action: reply, qualify, book, chase, review, report.
Partner value
A practical route into the SME AI market.
For vendors, agencies and strategic partners, the group provides implementation capacity, vertical workflow insight, content-led demand and productised routes to adoption.
FAQ
How Default Group fits together.
Simple answers for visitors who need to understand the parent company, the portfolio and the next step.
What is Default Group?
Default Group is the parent company for a portfolio of practical AI businesses serving SMEs through products, services, marketplaces and implementation support.
How is it different from Digital by Default?
Digital by Default is the implementation and services business. Default Group is the wider operating group that connects the portfolio, partnerships and strategic direction.
What does Dottie AI do?
Dottie AI is an AI front desk and AI SDR for trades, clinics and local service businesses, helping turn enquiries into qualified, booked work.
Do you work directly with SMEs?
Yes. SMEs can start through Digital by Default, socialmedia.pm or Dottie AI depending on whether they need implementation, a starter growth system or productised front-desk automation.
Are you open to partnerships?
Yes. The group is relevant for vendors, agencies and channel partners that need practical deployment capability for SME AI adoption.
Are you open to investor conversations?
Yes. Default Group is being built around the long-term opportunity to provide practical AI infrastructure for the SME economy.
Contact
Partner, investor or client conversation?
Default Group is being built as the parent company for practical AI businesses serving SMEs. For partnerships, investment conversations or client implementation, start here.